Cloetta have a unique portfolio of strong local heritage brands. Many of the brands date back to the first half of the 20th century, and are often perceived as local icons. Some of the most well-known brands include Kexchoklad, Malaco, Center, Läkerol, Polly, Ahlgrens bilar, Jenkki, Tupla, Sperlari, Saila, Red Band and Sportlife.
Cloetta’s 10 largest umbrella brands account for approximately 60 per cent of pro forma net sales.
Cloetta produce and sell products within three main categories: Chocolate, Sugar confectionery and Refreshment (pastilles and chewing gum).
Within the Chocolate category Cloetta offers chocolate wafers, plates, countlines, pralines and dragees.
The Sugar confectionery category offers a wide range of products, including foam, wine gums, liquorice, toffees, hard boiled candy, chewy candy, toffee/fudge/caramel and lollypops.
The Refreshment category consists of pastilles, with the largest brand Läkerol, and chewing gum.
